"On the brilliant suggestion of one of our customers, we changed the name from tiger bread to giraffe bread. However, you don't need to worry, the recipe has not been changed at all, so the taste of the bread has not changed."
There is an interesting story from Sainsbury's that we need to observe. Lily Robinson, a three and a half year old child, was quite confused with one of the breads sold by Sainsbury's. There is one bread at Sainsbury's called tiger bread. But little Lily did not understand why this bread was named tiger bread. According to Lily, although it has a little texture, this bread is not like a kind at all.
With the help of her father and mother, when Lily got home she “wrote” a letter to Sainsbury's. In her letter, she asked for the name of the bread and also suggested that the bread be named giraffe bread. According to Lily, the bread's motif looked more like a giraffe than a tiger.
Although short, the contents of this letter were posted by Mrs. Lily on her blog because it was quite funny. Unexpectedly, this blog post received a very good response from readers in cyberspace. So that in the end it got the attention of the top management of Sainsbury's.
Knowing that little Lily's suggestion was correct, the Sainsbury's manager sent a reply letter. Sainsbury's decided to change the name of the bread according to Lily's suggestion. Tiger bread, will be renamed giraffe bread. Not only that. In the store, the manager added a special explanation near the bread, which was more or less like this:
"On the brilliant suggestion of one of our customers, we changed the name from tiger bread to giraffe bread. However, you don't need to worry, the recipe has not been changed at all, so the taste of the bread has not changed."
(Adapted from the book Wow Service is Care)
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